Eugene Kashuk

EdTech

From Ukraine to EdTech | Brighterly’s Journey with Founder Eugene Kashuk

When AI can tutor anyone, anytime, why are parents still choosing human tutors?

Live from ⁠EdTech Week 2026⁠ at Teachers College’s ⁠Digital Futures Institute⁠, Mike Palmer sits down with Eugene Kashuk, founder of ⁠Brighterly⁠ and the show’s first guest from Ukraine. Eugene is a serial entrepreneur with a go-to-market and operations background. Over five years he has grown Brighterly into a direct-to-consumer platform with one-on-one live tutoring in math and reading for grades 1–9. It now serves more than 20,000 American families, with over 1,200 tutors and a team of more than 250 people around the world.

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